Solutions

ninemsn offers a unique media mix, designed to maximise audience engagement through scale and quality content. With sophisticated Targeting ad products, we can also use a mix of digital assets, data and technology to find your audience. Along with the technology to build custom solutions dependent on your campaign objectives, we are also able to offer global and local insights into how your audience interacts with digital mediums and brands online.

ninemsn targeting technology

At ninemsn, we offer a unique mix of five assets and technologies, designed to provide you the best possible targeting.

Persistent Identifications. We have over seven million active Windows Live IDs (WLIDs).
Scalable site visits. At ninemsn we reach 66 percent of the online population*.
Search Terms . With Microsoft as a technology partner, we are able to include insight provided by search terms through Bing and Yahoo! in our Behavioural Targeting segments.
Third Party Data. We use third party data to overlay the browser, Operating System, Connection Speed and IP address a browser is using, to continue building an individual picture of their online habits.
Retargeting Capability . We use Atlas for retargeting, to build robust, scalable cookie pools based on sites, emails and creative our users have interacted with.

*Source is Nielsen NetView home/work panel June 2011

Profile targeting

Profile targeting, also known as Premium Run of Demographic (PROD), is where you can build awareness of a brand, product or service with the right audience. You can target your audience's age, gender, time, location (based on IP addresses), browser, operation system and connection speed.

Behavioural targeting

We can target browsers who may be in the market for your product, based on the URLs our audiences are viewing, and the search terms they are entering into Bing. To ensure accuracy and timeliness of the data, each segment has a recency period and a number of behaviours allocated to it.

We provide a wide range of Behavioural Targeting segments including: sports fans, health and fitness enthusiasts, gamers, shopping enthusiasts, finance researches, just to name a few.

Retargeting

We know that building a conversation with your brand is key to guiding behaviours. Retargeting allows us to build a conversation or sequential messages with your audience. Using Atlas technology we can tag up several areas to serve different campaign objectives.
Here's how:

ninemsn sites
- Used to boost audiences in particular categories or placements
- Used to build audience profiles, based on what they are looking at on ninemsn
An advertiser site
- Used to retarget advertiser site actions
- Used to retarget an advertiser's current customers
Creative
- Designed to retarget browsers that have engaged with, or clicked on an a creative
- Designed to retarget browsers who have had a creative served to them
Email Campaigns
- Employed to retarget consumers who open your emails

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Audience insights

Pre-family menMeet the Australian Pre-Family Man
ninemsn, in partnership with MEC, recently completed an in-depth research study on the attitudes and behaviours of the pre-family man - males aged 21 to 39 years old, unmarried without children.
To understand what drives this segment and what role media and technology plays in his life, we surveyed over 500 pre-family men in Australia, asking a range of questions from their current and future priorities through to what media they use, when and why. Our overall aim was to understand current media trends as well as identify how best to reach and engage this valuable consumer.

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Baby BoomersBaby Boomers
Did you know that there are 5.7 million Baby Boomers in Australia? We know that Baby Boomers spend an average of 11 hours online each week. 44% have made a purchase online in the last 3 months. They are comfortable with new technology and are using the internet as an information and research tool.
So what is the best way to reach Baby Boomers online? Find out more

Affluent & Educated Audience (ABs)AB Audience
Did you know that 3.7 million Australian's are considered ABs? At ninemsn we reach 63% of them each month. We know that ABs spend an average of 17 hours online each week. Over 50% have made purchases online in the last 3 months.
So what is the best way to reach an AB online? Find out more

Young adultsYoung adults
Did you know that there are 2.7 million young adults in Australia? At ninemsn we reach 75% of them. We know 76 percent regularly watch TV and use the internet at the same time. 50percent rank the internet the #1 device they would be lost without. So what are the key contact touch points of young adults online?
Find out how you can target young adults to scale. Find out more

Busy mumsBusy Mums
Did you know that mums champion their favourite brands and products online? There are 3.3 million active mums in Australia. At ninemsn, we reach 66 percent of them every month. That is certainly an impressive scale, but we also offer the most effective methods of targeting Mums with a combination of technology and insights. When are Mums online, and what headspace are they in when they are there?
Find out how you can target mums to scale. Find out more