The days are gone (or they should be) of selling advertising on a single network or medium, without reference to other media channels. To maximise effectiveness and return on investment, all brands must approach campaigns as a cross-media solution. Nine Entertainment Co. provides market leading cross platform sales strategies, through a bespoke solutions team at Powered. Powered is the strategic integration arm of Nine Entertainment Co. whose sole purpose is to leverage advertising and promotional opportunities for clients across the board spectrum of company assets. The structure at Powered is full service, providing tailored responses to brand briefs, on a scale that offers huge reach coupled with access to the most famous media brands in Australia.